KI Expertin Martina Bernet
Are you wondering why your content hardly ever appears in ChatGPT, Perplexity or Copilot – even though you rank well on Google?
And do you suspect that AI search engines prefer to cite brand new articles – even if they have less authority?
Your website ranks well on Google, but AI search engines like ChatGPT hardly ever cite you? You're not alone – 16 million analyses show that AI prefers more recent content by 25.7% compared to Google.
What does that mean specifically?
👉 Step 1: Conduct a content audit – check which content has the potential to be cited
👉 Step 2: Update your top content regularly (e.g. how-to articles & tool reviews)
👉 Step 3: Add substance instead of just changing the publication date
👉 Step 4: Perform random checks in ChatGPT & Co. – are you mentioned?
👉 Step 5: Integrate AI optimisation into your existing SEO strategy
Would you like to learn more? Then read our complete article on AI search engines here.