AI has become widely established in business. According to the AI Index Report 2025, around 78 percent of companies worldwide now use artificial intelligence. Yet the economic impact often remains limited. Many organisations invest in tools and data platforms without achieving measurable gains in productivity, efficiency or competitive advantage.
An analysis by Boston Consulting Group found that only around five percent of companies achieve a measurable impact on EBIT, growth or operational efficiency through AI. The main challenge is rarely the technology itself, but how it is implemented and used.
Successful AI initiatives start with clear business objectives, high-quality data and well-defined processes. AI-generated insights must be integrated reliably into operational and strategic decision-making. Rather than introducing as many AI features as possible, companies should focus on applications that create measurable business value.
AI is therefore not simply an IT project, but a leadership responsibility. Companies that align business goals, data strategy and quality standards from the outset create the foundation for sustainable success. Noser Engineering supports organisations on this journey through practical workshops and AI Expertise as a Service – pragmatic, results-driven and focused on genuine business value.