A lot has happened at treibauf over the past few months: After redefining our brand, we went straight to the complete revision of the website www.treibauf.ch. The aim was to make everything clearer, simpler and more informative. In this article we will therefore briefly summarise what it is that we have worked on.
New look, new content
Hard to miss: On the basis of our new brand definition, we first revised our visual appearance. On an umbrella brand level, the paper airplane now is our new key visual and stands for the lightness and effortlessness that arise when using our solutions in the areas of integration, testing or reconciliation.
On a product level, the new visuals also strengthen the product names already established on the market - as an example of this our successful software PEPPER, which now comes across as a chili pepper.
With turquoise being our new lead color, we have also brought some clarity to our color world. It now consistently runs through all means of communication and thus also supports fast recognition.
In addition to the new look and feel, we have also redesigned our website in other respects, i.e. in terms of content (e.g. with a new career section), technology, UX and design.
New website as stable basis for further expansion
Following its launch on 1 July 2019, the website is now to be continuously expanded. So it's worth visiting www.treibauf.ch from time to time!